Privacy Policy

Effective Date: May 15, 2026

Last Updated: May 15, 2026

Welcome to the website of FRENCH Funerals-Cremations, Inc. (“we,” “our,” or “us”).

The features described in this policy may not be available on all of our websites at all times.

We respect your privacy and are committed to protecting it with care and transparency. This

1. Information We Collect

Information You Provide

We collect information you voluntarily provide through our website, including:

Name, email address, phone number, and mailing address
Obituary content (text, photos, tributes, relationships)
Messages or inquiries submitted through forms

Some of our websites may offer tools that allow you to submit service arrangements, preplanning

information, or other service-related details. If you use those tools, we may collect:

Information about a deceased individual (such as date and place of passing)
Family and demographic information
Service and product selections
Information required for death certificates
Account credentials (if accounts are created)
Payment information (processed securely through third-party providers)

You represent that you have the authority to provide any personal information submitted,

including information about a deceased individual or third parties.

Information Collected Automatically

We use cookies and similar technologies to collect limited information about how visitors use

our website, including:

Device and browser information
Pages visited and time spent on the site
Interaction with advertisements

We may use tools such as Google Analytics, Google Ads, YouTube Ads, and social media

platforms. These tools may collect information about your activity across websites for analytics

and advertising purposes.

2. Categories of Personal Information

Depending on how you interact with us, we may collect the following categories of personal

information:

Identifiers (such as name, email, phone number, address)
Personal records (such as information provided for services or arrangements)
Internet or network activity (such as browsing behavior and interactions with our

website)

Commercial information (such as service selections or transactions, if applicable)
Sensitive personal information (as described below)

3. Sensitive Personal Information

Some information we collect may be considered “Sensitive Personal Information,” including:

Information related to a deceased individual
Family relationships and personal details
Potentially religious or cultural preferences related to services

We use this information only as necessary to provide requested services and do not use it for

profiling or targeted advertising.

4. How We Use Your Information

We use your information to:

Respond to inquiries and communicate with you
Provide and improve our services
Display obituary content publicly when submitted
Facilitate arrangements and service requests (where applicable)
Process payments (where applicable)
Measure and improve website performance and marketing efforts
Comply with legal obligations

We process personal information based on your consent, the need to provide requested services,

compliance with legal obligations, and our legitimate business interests.

We may send service-related communications, including text messages, if you provide your

phone number.

If you provide your phone number, you consent to receive service-related text messages from us,

including messages related to appointments, service coordination, follow-ups, and customer

satisfaction surveys.

Consent to receive text messages is not a condition of purchase or service. Message frequency

may vary. Message and data rates may apply. You may opt out at any time by replying STOP or

request assistance by replying HELP.

5. How We Share Information

We do not sell your personal information.

We may share or “share” limited information with analytics and advertising partners (such as

Google Analytics and Google Ads) to understand website usage and measure the effectiveness of

our marketing.

We may also share information with trusted service providers who help us operate our business,

including:

Website hosting and technology providers
Payment processors (if applicable)
Communication and email service providers
Analytics and advertising platforms

These partners are required to use information only for the services they perform on our behalf

and to protect it appropriately.

Mobile information will not be shared with third parties or affiliates for marketing or

promotional purposes. All other categories exclude text messaging originator opt-in data

and consent; this information will not be shared with any third parties.

6. Obituaries and Public Content

Obituaries and tributes submitted to our website are intended for public display.

Please be aware:

This content may be visible to anyone
It may be indexed by search engines
It may remain accessible through third-party services even after removal

We encourage careful consideration before submitting personal information for public display.

7. Cookies and Advertising

We use cookies and similar technologies to improve website performance and support analytics

and advertising.

These technologies may automatically collect information such as your device type, browser,

pages visited, time spent on the site, and interactions with content or advertisements.

This may include “sharing” information with advertising partners for purposes such as measuring

ad performance or delivering relevant ads.

You can manage cookies through your browser settings. You may also opt out of personalized

advertising through:

Google Ads Settings
Facebook Ad Preferences

Where required by law, we will obtain consent before using non-essential cookies. In other

cases, your continued use of this website indicates your acknowledgment of these practices.

We will also honor legally recognized privacy preference signals where required by law.

Depending on your location, you may also be presented with options to manage your cookie

preferences through our website.

8. Data Retention

We retain personal information only as long as necessary for the purposes described in this

policy, including:

Inquiry and communication data: typically retained up to 12 months
Obituaries: retained unless removal is requested by the family
Service and arrangement information (if applicable): retained as required for business and

legal purposes

We may retain information longer where required by law or for legitimate business needs.

9. Data Security

We take reasonable and appropriate measures to protect your information, including:

Secure systems and restricted access
Use of trusted service providers
Administrative safeguards

However, no system can be guaranteed to be completely secure.

10. Your Privacy Rights

Depending on your state of residence, you may have rights under applicable privacy laws,

including the right to:

Know and access the personal information we collect about you
Request correction of inaccurate information
Request deletion of your personal information, subject to certain exceptions
Opt out of the sale or sharing of your personal information
Limit the use of sensitive personal information, where applicable
Opt out of certain data “sharing” for advertising or analytics purposes, where applicable

To exercise your rights, you may contact us using the information below.

You may also:

Adjust your browser settings to limit tracking technologies
Use opt-out tools such as Google Ads Settings

You may opt out of certain advertising-related data sharing by using available tools such as

Google Ads Settings or by adjusting your browser settings.

We will take reasonable steps to verify your identity before processing your request.

You may designate an authorized agent to make a request on your behalf, subject to verification.

If your request is denied, you may have the right to appeal the decision, depending on your state

of residence.

We will not discriminate against you for exercising your privacy rights.

11. Children’s Privacy

Our website is not intended for children under 13, and we do not knowingly collect personal

information from children.

12. Legal Disclosure

We may disclose information if required by law or to protect our rights, safety, or the safety of

others.

13. International Users

Our services are intended for U.S. residents. If you access our site from outside the U.S., your

information may be processed in the United States.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be reflected by the “Last

Updated” date.

FRENCH Funerals-Cremations, Inc.

PO Box 25063

Albuquerque, NM 87125

Email: info@frenchfunerals.com

Phone: 505-843-6333